How much do you know about corporate blogging?
There are many news and articles that provide some statistics and insight into the corporate blogosphere as a whole, but businesses and brands don’t seem to recognise the business and marketing potentials of corporate blogging, yet.
Most content related to corporate blogging doesn’t give us an insight into something not specifically Facebook or Twitter-related.
At this point, still, only just over 40% of companies in the US are using blogs for marketing purposes, and this number does represent a 150% increase since 2007.
Why don’t businesses see all the benefits of corporate blogging?
It might be another three or four years before the incidence of blog use for marketing really becomes a universal norm.
The impression is that everyone out there is furiously incorporating social media into their business which might be somewhat wide of the mark at the moment. It is clear that things are headed that way, and that social networks are becoming more and more popular.
This article provides a good overview of the 15 top-notch corporate blogs, with a detailed analysis and breakdown of exactly what the blog offers the company in terms of marketing potential. Moreover, you can see how this is achieved with the formal aspects of the site layout and content.
Definitely worth a look for anyone considering integrating the feature into their own business.
Journalism and blogging, how much is this effective and popular?
I was surprised to learn that journalists use corporate blogs as one of their major sources of information when researching a story.
The numbers give us a more important impression as it seems that journalists are relying on the company’s blog much more often than expected – 34% of the time, up from 25% last year.
Like all the other trends related to the prevalence and influence of blogs, this one is also only going in one direction at the moment. Journalists and reporters are going to rely much more on corporate blogs as sources of information and relevant news.
Businesses should begin learning about the most common uses to which corporate blogging is put in the world of marketing.
Corporate blogs are going to be important allies in creating and promoting brand presence and image as well as service and products. moreover, they are going to be used as means of – behind the scene – resources.
All in all, before businesses start exploring the ways blogs and content marketing can help promote services or products, it’s crucial they make the right choices to suit the processes of their business.
